UTM Link Builder

Add campaign tracking parameters to any link so you can see which post, bio or ad brings visitors in your analytics.

Website URL *

Source *

Medium *

Campaign *

Content (optional)

Your tagged link

What UTM parameters are

UTM parameters are short tags added to the end of a link. Analytics tools read them to show where visitors came from. The common ones are source (the platform), medium (the type of channel) and campaign (the name of your promotion).

Naming tips

Use lowercase and hyphens, such as instagram, bio-link or diwali-offer. "Instagram" and "instagram" may be counted separately.
Be consistent. Decide your names once and keep a small list.
Do not put personal data in a UTM tag. Links can be seen by anyone who receives them.
Use tagged links for campaigns you want to measure, not for every internal link.

Put this into practice with Pehchan

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