Why limits matter
Platforms cut off text that is too long, and some reject it. Writing within the limit helps your message appear complete. The limits below are commonly used at the time of writing but platforms can change them, so check the current rule in the app before you publish.
Writing short, clear text
- Put the most important words first, because many apps show only the beginning.
- Count spaces and emojis. Emojis can count as more than one character on some platforms.
- For search results, keep descriptions around 150 to 160 characters.
- Read your text aloud once. If you run out of breath, it is too long.