When a brand considers working with you, they want to know who you are, who follows you and what you can deliver. A media kit answers these questions in one clean page or PDF. Even small creators can benefit, because a clear kit shows professionalism and saves time on repeated emails.
What is a media kit?
A media kit is a short document or web page that introduces you to potential partners. Think of it as a resume for your brand. It combines your story, audience information, examples of work and contact details. It does not need to be fancy. Clarity matters more than design.
Section 1: A short introduction
Start with your name, a good photo and two or three sentences about what you create and for whom. Mention your niche, your platforms and your style. For example: "I make short videos about budget travel for students in India, with a friendly, practical tone".
Section 2: Audience information
Brands want to know whether your audience matches their customers. Use data from your own analytics, such as follower count, average views per post, engagement, top locations, age ranges and gender split if available. Present them honestly and mention the date you collected them. If your numbers are small, focus on engagement and niche relevance. A small, active audience can be more valuable than a large, passive one.
Section 3: Content examples
Show three to five of your best posts, videos or articles with links and a line on the result of each, such as views or saves. Choose examples that match the kind of collaboration you want. If you have worked with brands before, add the brand name and what you delivered, but only with their permission.
Section 4: What you offer
List the services in simple language: for example one Instagram reel, a story set, a product review video, a blog post or a long-term series. Describe what each includes, such as the number of revisions and turnaround time. Whether to show prices in the kit is a personal choice. Some creators add a starting price, while others share rates on request.
Section 5: Testimonials and results
If previous partners or clients gave you feedback, quote them with permission. If you have a result such as sales from a promotion code, share the facts without exaggeration. Never invent testimonials or statistics.
Section 6: Contact details and links
Add your professional email, your main platforms and one link where they can see everything. A single link page makes it easy to share: use your Pehchan profile to gather your social icons, best content and contact options together.
Design tips
- Keep it to one or two pages.
- Use two fonts at most and a consistent colour palette.
- Use high-quality images with good light.
- Export as PDF for emailing, and also keep an online version.
Keep it honest and updated
Brands may check your claims. Update your numbers every month or quarter, and replace old examples with newer ones. If your audience changes, change the kit. An honest, current media kit builds trust and makes a good first impression.
How to use it
Attach the kit when you email a brand, link it in your bio or profile and have it ready when someone contacts you. Pair it with a short, personal email that explains why you are a good match for them.